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"We count Frumi Rachel Barr as one of our strategic pillars, key to helping us achieve and maintain success. Frumi acts as an extension of our management team, coaching us through day-to-day as well as longer-term business issues, such as planning, financial analysis, organization, staff development, performance measurements and more. She makes us accountable."

Cara Good – CEO, Wundermarx

Frumi Barr

Executive Coach

Frumi Barr, PhD is an experienced business advisor, mentor and leadership coach. She works with senior leaders and their teams to facilitate their ability to leverage their strengths, address critical developmental challenges and achieve results in their business and their organizational objectives.

Frumi has coached numerous CEOs and managing partners of entrepreneurial companies, not-for-profit organizations and their executive teams. She has had a distinguished twenty-eight year career history as an entrepreneur and financial executive.

Her experience and expertise as both a CEO and a CFO provides responsive and collaborative support to executives in a wide array of companies and industries, including manufacturing, service industries and direct marketing. It is this unique blend of practical, theoretical, strategic and communications skills that makes the work Frumi does unique among business advisors and coaches.

Frumi’s coaching has supported business leaders in the creation of new business strategy, development of new ventures and in accelerating growth and change.

Break Through Business Results

Frumi’s coaching supports executives in the delivery of leadership excellence and bottom-line business results through her 3-faceted approach:

  • Clarity - Decisions, direction, and strategies become crystal clear.
  • Communication - Improving exchanges between you, your partners, management team, clients and stakeholders.
  • Results - Building greater accountability in the implementation of your strategic plan.

For more information, please click:

Professional Expertise
  • Executive Coaching
  • Communication
  • Mergers & Acquisition Integration
  • Start-up
  • Strategic Planning
Select Industry Expertise
  • Customer Care Centers
  • Financial Services
  • Manufacturing
  • Non-Profit
  • Public Relations
  • Service Industries
  • PhD in Business Communications - Pacific Western University
  • MBA - California State University Fullerton
  • Bachelor of Physical Therapy - McGill University
  • Break Through Consulting Business Results Coaching Certification
  • NetSpeed Leadership
  • Bar-On EQ-I
  • Polaris 360
  • Net TPS
  • Hudson Institute of Santa Barbara Certified Leadership Coach
Positions Held
  • Executive Coach - Break Through Consulting
  • Chief Catalyst - Frumi Barr & Associates, LLC
  • Chief Financial Officer - Greenwood & Hall
  • CEO - Copa Distributors
  • Chief Financial Officer - Govan Kaminker Azzalino, Architects
Additional Credits
  • Past President - National Board for the Professional Coaching and Mentors Association (PCMA)
  • Advisory Board - Executive Coaching Program at Chapman University

"Merry has a wonderful way of making you reach to produce the best for yourself, your team and your business: my relationships are more satisfying; I’ve developed new interests; enjoy greater respect and have reached a new level of personal fulfillment."

Carmen Castillo - Assistant VP Research and Innovation, L'Oreal

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